Social
Got Social?
Ramp. It. UP!
Social is essential, and a lot of businesses are still handing it to in-house staff who already have a full job,
or to a cousin who is “good at Instagram.” We would rather hear the strategy and build the plan.
Short attention, on purpose
A few seconds to be worth stopping for
Social is short-attention marketing. Feeds are loud. If you are not in the noise, you do not exist in it. A current page, with posts, comments, and reviews, is how a lot of people decide whether you are a real business.
Marketing is still the work of communicating value. Social is the channel: visibility, and a way for customers to reach you, not only the other way around. Most people follow a brand because they already care about the product. Give them a reason to stay.
The plan
Some of these. Or all of them.
- X
- YouTube
We learn what matters to the company, then choose the networks that earn their place. No channel for the sake of a logo on a slide.