Moxii Marketing's Latest Technology!
Just click through the slideshows below to see all of the awesomeness!
Mobile Conquesting
This is SUPER COOL Advertising! Our Mobile Conquesting product allows advertisers to use both location based targeting combined with demographic and behavioral targeting to reach desired customers on their mobile devices.
MOBILE CONQUESTING’S AUDIENCE DNA
The mark of a truly great digital ad campaign is the ability to learn from the results you a see and apply what you learned to future campaigns, allowing the campaign to sharpen over time. Now you can learn about your audience as you’re marketing to them through Mobile Conquesting’s Audience DNA.
WHAT IS AUDIENCE DNA?
During a Mobile Conquesting campaign, our algorithms seek to better define the people who either click on your ads (Click Through Rate/CTR) or visit your location (Visit Rate/VR). From there we break down the top 10 attributes that make up the people engaging with your ad campaign. If you’re not measuring visits to your location, we pull click DNA, or the top 10 attributes of people who click on your ad.
Specifically Targeted Display Advertising
With Targeted Display, we offer campaigns that include Keyword Targeting, Behavioral Targeting, Retargeting and Artificial Intelligence (A.I.) Targeting designed to show your ads to the exact audience you want to reach, to deliver the right message on the right device at the right time.
Our Targeted Display products include:
- Complete optimization including strategy, ad serving, and reporting.
- Full transparency, giving you the assurance your budget is allocated efficiently.
- The ability to target specific audiences, rather than only specific sites, by leveraging the data collected by our algorithms.
- The power to implement advanced testing to ensure you are maximizing the click-through-rate (CTR) and conversion rate of your advertising and landing pages.
- We track impressions, clicks, view-throughs and conversions!
- We implement Retargeting campaigns to target people who have been to your website but didn’t convert.
- Keyword Targeting using the keywords and phrases your customers are searching for and contained on webpages they are reading.
- With A.I. Targeting we are showing your display or video ads to people across all devices, using machine learning to target consumers based on who is engaging with the ad.
- We can target over 2,000 different Behavioral Categories and show your ads to the people most likely to want your products and services.
- We geo-target every campaign, showing your ads just to the people in the areas you want to reach.
Learn how Moxii can help your company gain an edge on the competition.
Retargeting Your website users
Do you know that the average consumer looks at more than ten websites while researching and looking for a service or product?
Why not advertise to these prospects while you can? You paid a lot for that website, remind them to come back and do business with you. How are we different than those stalking ads? Frequency Caps and Conversion Tags! Plug that leaky marketing budget!
Retargeting is all about converting visitors to your website into customers. It can be done with regular display ads, Native ads, and even Video ads! Your website probably has thousands of visits per week and you maybe get a few leads from those visits. Do you know that the average consumer looks at more than ten websites while researching and looking for a service or product? Why not advertise to these prospects while you can?
Retargeting works by installing a pixel onto your web pages so that you can “follow” your customers around the web showing them ads as they browse their favorite web sites. Retargeting is a great way to keep reaching customers who have expressed an interest in your product or business, but have not turned into a lead.
RETARGETING GIVES YOU A SECOND CHANCE FOR SUCCESS.
Not everyone will convert the first time they are on your website, in fact, only about 2% of visitors convert the first time they visit a website. Why not remind them of their interest, and create a second chance to attract an inquiry or sale?
You can even target prospects based on pages they’ve visited by using a special ad designed to reflect their specific area of interest, or by offering, for instance, a special discount or sale price on a particular product they viewed.
Contact Moxii today for a free consultation on how we can help you get a second chance to make a first impression with a Retargeting campaign.
Native Advertising
Native Ads are one of the hottest areas of online digital advertising
Digital ad spending is steadily rising, and no area is intensifying faster than native advertising. Native ads come in many forms, but all share the common goal of not “looking” like an ad.
Native ads are proven to have higher levels of engagement than traditional non-native ads, and they get results.
Targeting Options Include:
Categories – 2,000 targeting categories including demographic, behaviors, and interests
Keywords – target a list of up to 500 keywords related to your business, and show Native ads on the web pages where they appear
A.I. Targeting – Showing your display or video ads to people across all devices, using machine learning to target consumers based on who is engaging with the ad.
Email List – target people on your email list with Native ads when they browse online
Lookalike Audience – targeting people with similar characteristics to those on your email list
These types of ads dynamically match the look, feel and visual context of the website or app where they are seen. These are not your average display ads. They can run across all devices or be specified mobile only.
Contact Moxii today for a free consultation on how we can help you maximize the power of Native Advertising.
Pay Per Click Advertising
At Moxii, our Campaign Managers are Google Ads Certified in Google Search Ads (also known as Pay-Per-Click). This type of advertising is focused around keywords that are relevant to what your business does. Our Campaign Managers handle the weekly optimization of your campaign, from building the most sophisticated results-driven ads with up to 4 ad extensions, monitoring bidding on keywords, and driving meaningful conversions to your business; with reporting on lead forms, calls, text messaging, and click to map to your business.
What do your Google Pay-Per-Click Ads include?
Step 1: We will create a keyword list for you to approve (typically 20-30 to start as a best practice). These will be the words and phrases that we will bid on to show your ads.
Step 2: The next step is compelling text creation for your ads to make sure you are maximizing your message, using the appropriate ad extensions to capitalize on real estate in the Google search engine results page.
Step 3: We will optimize your campaign every week throughout the month to ensure your budget is being spent most effectively. No “set it and forget it” with our campaigns.
Step 4: You can log in to our reporting dashboard at any time to see real time results and each month you will receive a comprehensive report to go over with your clients detailing how your campaign ads were served including impressions, clicks, ad spend, and in-depth conversion details. This report includes:
Clicks and Click-through Rate: How many people are clicking on my ad?
Transparent cost of every dollar spent: You are charged when a click occurs on an ad.
Top Keywords: Keywords that are driving results broken down by cost-per-click.
Ad Performance: Which ad set is driving the most traffic to your conversion points.
Conversions: How many people converted both on your ad or on your client’s website?
Device Performance: Which device is getting the most engagement on my campaign?
Household GEO | IP Based Advertising
You provide us with a database of names and physical addresses and we use a patented technology to match those to individual household (or business) IP addresses (internet addresses).
Yes, we can isolate individual households and show your display, Native or video ads JUST to those particular households that you want to reach. It’s direct mail for the internet!
You have all the benefits of direct mail without the cost of printing and postage. And, unlike direct mail, it’s not a one time shot. We target your list of potential customers repeatedly and show them your ads on websites and apps they go to.
Zero Wasted Impressions or Budget on Your ROI
At the conclusion of each month throughout the campaign we will identify which of your new customers were a result of the IP Targeting Program.
We will match your new customers addresses from that month to targeted addresses from the IP Targeting Program. Matches indicate a “converted” household and that home will be removed from the list so that you don’t continue to show them your ad.
Zero wasted impressions!
Contact Moxii today for a free consultation on how we can help you advertise with IP Targeting.
Connected Tv Advertising (CTV)
What Is CTV Advertising – Combine Precision Of Geofencing
For some time, advertisers have used geofencing marketing in a localized way, targeting consumers in precise areas. Many of those same midsize companies didn’t have the budgets to advertise on TV Stations ranging from TBS to TNT. Now, it’s possible for those with and without TV budgets to advertise through Connected TV & Over The Top Devices.
There are now an estimated 63 million “cord-cutters” and “cord-nevers” in the US only reachable by Connected TV and digital channels. Connected TV advertising (CTV) & OTT Advertising provides enterprises with a programmatic advertising platform for engaging digital TV streamers with the level of precision you expect from all your campaigns: in-market audiences, demographics, offline behaviors and of course geofencing & household geofencing.
Over 1300 Demographic & Psychographic Variables
When we say hyper local precision, we truly mean it. When you combine CTV connected tv Advertising, with geofencing, layered in with over 1,300 demographic and psychographic variables that our team can pull from to target your ideal consumer, we are ensuring advertisers are reaching those who are most likely to become a customer.
And the best part…..we can still measure foot traffic to your stores for those who have a retail and brick/mortar presence.
facebook & instagram marketing
Facebook and Instagram News Feed targeting is about reaching people with ads on the biggest and fastest growing social media sites. This level of advertising is hyper-local, hyper-targeted, and can drive a huge amount of sales to an advertiser’s website.
Facebook Facts: The average American spends 40 minutes per day on Facebook. The average user spends 14 hours per month in the Facebook mobile app. 91% of millennials use Facebook.
Instagram Facts: The average user spends 21 minutes on Instagram per day. Instagram has more than 77 million monthly active users in the USA. 90% of Instagram users are under the age of 35.
TOP REASONS TO START USING FACEBOOK & INSTAGRAM ADS TODAY:
We convert new customers and retarget those who have yet to buy
Use up to 5 images within one News Feed Carousel ad
Click-to-call “Local Awareness” News Feed ads
News Feed “Lead Ads” allow users to fill out lead generation forms without leaving the Facebook app
Place ads on the largest mobile native network in the world,
Facebook Audience Network or FAN! Facebook established a mobile ad network that will take your Facebook News Feed ad and place it onto other apps and mobile websites.
Target potential candidates for recruitment with a “Job Listing” News Feed Ad
Promote your event with a “Event Response” News Feed Ad
We maximize thousands of demographic and geographic targeting techniques
Get instant access to client data in our 24-7 online reporting portal
We can match an email or phone database to customers’ Facebook accounts and target just those people with ads
Look Alike Audience targeting takes an advertiser’s customer database and finds new matching customer profiles
We can track when potential customers convert too!
